Strategic B2B Marketer Specializing in Email, Content and Campaign Execution.

I build data-driven marketing programs that connect strategy, creativity, and analytics to drive engagement, leads, and revenue.

Experience

With over a decade of experience in digital marketing, I’ve led strategy and execution for fast-growing companies. I’m passionate about combining creative storytelling with analytics to deliver measurable growth.

Content-Creation_DataSheets
Web Design Services
Content Creation Benchmarking Study

My Services

Social Media Management

Strategic content, consistent posting, measurable growth.

Email Marketing & Automation

Smarter workflows, better conversions, lasting engagement.

Analytics & Reporting

Turning data into clarity, strategy, and results.

Content Development & Campaign Strategy

Creative storytelling that drives clicks, leads, and loyalty.

My work experience

Freelance Work (2024-Present)

Freelance Marketer

Career Break (2022-2024)

Full-time Parent, Head of Everything :)

Covestic (2017-2022)

Head of Marketing

Autotask (2014—2017)

Marketing Communications Manager

Vermeer Northeast  (2012—2014)

Marketing & Sales Coordinator

My education

Siena University, B.S. Marketing

2009-2013

Birkbeck, University of London

2012 Study Abroad

Skills

Search Engine Optimization

Email marketing

Google Analytics

Brand strategy

Copywriting

Social media

HTML

Website Management

Platforms & Software

Hubspot

Google Analytics

Marketo

Salesforce

Eloqua

Canva

Photoshop

Capcut

Like my resumé? Want to work together? Drop me a message and I’ll get back to you in no time.

Caitlin Henderson

Greenwich, NY | (845) 270-3438 | caitlin.griswold@gmail.com

© Caitlin Henderson, 2025