01 — The Challenge
Build brand awareness and pipeline for an IT Consulting ServiceNow practice.
02 — The Strategy
Developed an integrated go-to-market plan combining email nurture flows, content campaigns, webinars, in-person events and paid and organic social media.
03 — Execution
- Implemented HubSpot + Salesforce automation.
- Rebrand and new website launch in 90 days.
- Built marketing team to manage campaigns, events, and social.
04 — Results
- 377% increase in marketing-engaged leads.
- 86% increase in website visitors.
- Acquired by a global managed services provider.
377%
increase in MELs
+86%
Website Traffic
Half Million
Marketing Originated Pipeline Year One