Hi, I’m Caitlin.
I’m a marketer with 10+ years of experience helping businesses get noticed, connect with the right people, and grow.
After spending years in B2B marketing, I now work with small businesses that need a marketing partner but don’t necessarily need (or want to pay for) a big agency. Whether you need a better website, help with social media, someone to finally get your email marketing figured out or just a second set of eyes on your marketing, I can help.
A little about me
I’ve been doing marketing for a long time and I LOVE IT! I started my career in marketing comms and eventually built up to leading marketing teams for growing tech companies. I’ve worked on everything from websites and SEO to email campaigns, content, social media, events, branding, and the marketing tech stacks that make everything actually work.
After taking a few years away from my career to be home with my kids, I decided I wanted to get back to doing what I love, just in a way that gives me more flexibility and lets me work directly with clients.
Some of the work I've done
What I can help with
Social Media
Email Marketing & Automation
Websites
Content Development & Campaign Strategy
My work experience
Freelance Work (2024-Present) | Freelance Marketer |
Career Break (2022-2024) | Full-time Parent, Head of Everything :) |
Covestic (2017-2022) | Head of Marketing |
Autotask (2014—2017) | Marketing Communications Manager |
Vermeer Northeast (2012—2014) | Marketing & Sales Coordinator |
My education
Siena University, B.S. Marketing | 2009-2013 |
Birkbeck, University of London | 2012 Study Abroad |
Skills
Search Engine Optimization | Email marketing |
Google Analytics | Brand strategy |
Copywriting | Social media |
HTML | Website Management |
Platforms I've worked with
Hubspot | Google Analytics |
Marketo | Salesforce |
Eloqua | Canva |
Photoshop | Capcut |